Selling entry products across Europe
to fill a €1,200 immersion
every two months.
A continuous funnel ecosystem built for Tiago Rocha — business partner of Pablo Marçal and leader of the International Platform in Europe — using low-ticket digital products to attract, qualify and convert entrepreneurs into the Método IP immersion in Portugal, consistently sold out every edition.
The business behind the funnel.
Tiago Rocha is a mentor, entrepreneur and business partner of Pablo Marçal — leader of the International Platform in Europe. With over 10 years in the infoeducation market and more than 10,000 students formed, Tiago operates multiple businesses and leads the expansion of the Global Platform across Portugal, France, Belgium, Germany, the United Kingdom and Italy.
At the center of this ecosystem is the Método IP — a 2-day in-person immersion held at premium venues in Porto, Portugal. Designed to help participants activate identity, clarify purpose and build exponential results in every area of life, the Método IP has already delivered over 140 editions and impacted thousands of people across Europe and Brazil.
The immersion runs every two months, consistently sold out. My work was to build and maintain the digital funnel infrastructure that made that possible — from low-ticket entry products that attracted new audiences to the qualification and conversion flow that filled the room each cycle.
Filling a premium immersion every 60 days — across a new market.
The core challenge was not building a single campaign. It was building a recurring acquisition engine that could bring in new qualified leads every 60 days — in a European market where the Método IP was still establishing its presence.
A direct approach to a €1,200 immersion in cold traffic was not viable. The solution was an ecosystem of low-ticket digital products — workshops, accelerators and training programs between €97 and R$47 — each designed to attract a specific audience, deliver real value and position the Método IP as the natural next step.
Every product in the funnel served two purposes: generate revenue on its own and populate the commercial pipeline with leads who had already experienced Tiago's methodology, trusted his positioning and were primed to invest in the immersion.
Four products. One pipeline.
We developed landing pages for four distinct digital products — each targeting a different awareness level and audience segment, but all converging toward the same goal: building a qualified pipeline for the Método IP immersion.
Each product was designed to stand on its own commercially while also functioning as an entry point into Tiago's methodology. Buyers became warm leads. Warm leads became immersion participants.
1-day in-person immersion in Lisbon for professionals who want to transform their knowledge into a digital product and launch it within 21 days.
Exclusive access community for entrepreneurs building digital businesses — ongoing content, accountability and direct connection with Tiago's ecosystem.
Live online workshop teaching professionals how to build a scalable digital product and reach R$30K/month in 60 days — regardless of audience size.
Authority-building program for mentors, coaches and experts who want to position themselves as a reference and attract premium clients consistently.
From entry product to sold-out immersion.
Each entry product followed the same structural logic: capture the lead, deliver value, position the Método IP as the next step. The funnel was not aggressive. It was architectural — designed so that every touchpoint naturally pointed toward the immersion for those who were ready.
The commercial team received qualified leads from every product funnel, with enough context to understand where each person was in their journey and approach the Método IP conversation at the right moment.
Each product had a dedicated landing page optimized for its specific audience and price point — from cold traffic in Portugal and Brazil to warm remarketing audiences.
Name, email and phone captured at every entry point — building the commercial team's contact list with leads who had already engaged with Tiago's content and paid for access.
Each product delivered genuine value. Presential workshops in Lisbon, live online sessions and exclusive community access — all reinforcing Tiago's positioning before the immersion was ever mentioned.
For participants who experienced the entry product and wanted to go deeper, the Método IP immersion was presented as the next level — not a separate offer, but a continuation of the same journey.
Leads arrived at the sales conversation already warmed up, already trusting the methodology and already thinking about the immersion — making the commercial team's job structurally easier.
The Método IP — the destination the entire funnel points to.
The Método IP landing page was the commercial centerpiece of the entire ecosystem. Held at premium venues in Porto — including the Crowne Plaza Porto — the immersion needed a page that matched the experience it promised: high-level, credible and built for serious entrepreneurs.
The page was structured to present the methodology, the mentor, the social proof and the access options clearly — with two ticket tiers (individual at €1,200 and duo at €1,800) and a direct path to a VIP WhatsApp group for interested leads who weren't ready to purchase immediately.
Because the event repeated every two months, the page was updated each cycle with new dates, new edition numbers and seasonal urgency — while maintaining the structural integrity that consistently converted.
Full 2-day access, support material and participation certificate — Crowne Plaza Porto
Two full accesses — the most popular option, saving €600 and ideal for couples or business partners
Consistent bimonthly cycle — new edition, updated page, same structure that fills the room every time
Designing the funnel infrastructure behind a European launch machine.
My responsibility was to design and structure the digital experience across the entire Tiago Rocha funnel ecosystem — from individual product landing pages to the Método IP immersion page and the qualification flows that connected them.
I worked closely with Tiago's strategy and traffic teams to translate the campaign architecture into clear, high-converting pages that performed consistently across multiple launches, languages and audiences — in both Portugal and Brazil.
- Landing pages for four distinct entry products (M1L, Sala Secreta, Acelerador Digital, Autoridade Máxima)
- Método IP immersion page — updated every two months for each new edition
- Lead capture form UX across all funnel entry points
- Thank you pages and post-purchase flow architecture
- Page hierarchy and CTA flows aligned with the commercial team's process
- VIP WhatsApp integration and pre-event engagement flow
- Bimonthly page refresh cycle — new dates, urgency elements and edition positioning
- Visual consistency across a multi-product, multi-language digital ecosystem
A sold-out immersion every two months.
A funnel that runs on repeat.
The Tiago Rocha funnel ecosystem demonstrates what happens when multiple entry products are designed not just to sell individually, but to build a pipeline that consistently fills a high-ticket immersion. The result is a self-reinforcing acquisition machine: new products attract new leads, those leads experience the methodology and the most committed ones convert into the Método IP — every two months, without fail.
"The best funnel is the one
that makes the premium offer feel inevitable."
The Tiago Rocha case shows how a well-designed ecosystem of entry products removes the resistance that kills high-ticket sales. By the time a lead reaches the Método IP conversation, they've already paid for access, already experienced the methodology and already decided they trust the guide. The job of the immersion page is not to convince — it's to confirm. That's what smart funnel design does.
I'm open to full-time roles in Spain and Europe. Let's talk about what you're building.