Rafael Ruivo — Conversion Designer & Funnel Architect
Conversion · Brand · Social Media Designer

Design that converts,
brands that stick,
content that sells.

Landing pages, web design, brand identity and social media for digital businesses and high-performance campaigns. I translate strategy and user psychology into experiences that convert, brands that stand out and content that performs.

800+Clients worldwide
$100M+Revenue generated for clients
8+Years in conversion design
Rafael Ruivo – Conversion Designer
Funnel Architect | Creative Engineer · 9 years in market Landing Pages · Brand · Social Media
What I do

I don't just design.
I design what makes people act.

From landing pages and funnel systems to brand identity and social media — I connect strategy, visual language and UX to build digital experiences that perform across every touchpoint.

01
Landing Pages & Web Design

High-converting pages for campaigns, launches, events and digital products — structured around the user's decision journey.

02
Funnel Architecture

End-to-end funnel systems connecting paid traffic, forms, checkout flows and sales teams into one revenue engine.

03
Visual Design & Brand Identity

Visual identity systems — logo, color, typography and brand guidelines built for digital-first businesses that need to stand out.

04
Social Media Design

Content systems, post templates and visual frameworks for Instagram, LinkedIn and digital launches — built for consistency and reach.

05
Creative for Ads

Static and visual creatives for paid traffic campaigns — designed to stop the scroll, communicate fast and drive clicks.

06
High-Ticket Flows

Digital experiences for consultative sales, diagnostic calls and premium offers — designed to qualify leads, not just collect them.

Design philosophy

Design that sells,
not just looks good.

Beautiful design that doesn't convert is expensive decoration. Every decision on a page should serve the user's next action.

Clarity over complexity

If the user has to think, they're already leaving. I build pages that make the next step obvious from the first second.

Structure pages around the sales journey

A page is not a brochure. It's a structured argument that moves the user from skepticism to commitment, one section at a time.

Reduce friction at every step

Every extra click, unclear CTA or slow moment is a conversion lost. I design to remove resistance, not add visual noise.

Data goes into the design

Form fields, user qualification and lead segmentation are designed from the start — not retrofitted after launch.

How I work

From funnel strategy
to live page.

I work closely with marketing, copy and traffic teams to translate campaign architecture into structured, high-converting digital experiences.

01
Understanding funnel strategy

I start by understanding the offer, the audience, the traffic source and the sales process behind the campaign.

02
Mapping the user journey

Every page in the funnel has a role. I map each step, decision point and connection before designing anything.

03
Designing for conversion logic

Layout, hierarchy, CTA placement and visual flow are built around the user's psychological journey through the page.

04
Optimizing lead capture

Forms, qualification flows and segmentation paths capture the right data without killing momentum.

05
Refining UX for performance

After launch, I review page behavior, drop-off patterns and conversion data to iterate and improve.

More work

Every pixel is
a decision, not a decoration.

Landing pages, brand identities and social media content
built across industries, countries and campaigns.

Full portfolio

Landing pages, brands
and social media work.

Click any project to preview it right here, without leaving the page.

Lançamento Tiago Rocha
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Da Plateia ao Palco
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Lançamento Giovana Pedroso
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Cílios Academy
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Penoni Social Media
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Bravora USA
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CDV Diamonds
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Método IP Portugal
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DSM Acelera — Web & Social Ads
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Método IP Portugal
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"Pages are not art.
They are sales tools."
— The one thing every high-performing funnel has in common
Available for full-time roles

Ready to build something
that actually converts?

I'm currently open to full-time positions. If you need someone obsessed with conversion, funnel design and revenue-focused UX — let's talk.