Four sold-out immersions.
R$19M in revenue.
One year.
A recurring funnel system built to fill four in-person immersions per year — attracting business owners from every sector across Brazil and converting them into high-ticket mentorship clients through a structured, repeatable digital experience.
The business behind the funnel.
Darlan Sousa is the founder of Clube de Vendas — one of Brazil's most respected business development programs, focused on helping entrepreneurs scale their sales with predictability and structure. Darlan's story starts selling cloth goods with his father in rural Tocantins, moves through cars and real estate, and lands at a national reference point: in 2010, he was named the best real estate broker in Brazil by sales volume.
Today, Darlan leads a multi-sector portfolio spanning real estate, education, digital business and consulting — with the Clube de Vendas at the center, having impacted over 4,500 entrepreneurs across the country.
The Clube de Vendas immersion is not a motivational event. It is a 2-day intensive business development program held in Alphaville, São Paulo, combining high-level content on sales, management, marketing, leadership and equity — with structured networking among high-performing entrepreneurs from every sector of the Brazilian economy.
Building a funnel that had to work four times a year — without losing quality.
Unlike a one-off launch, the Clube de Vendas required a repeatable, scalable funnel system. With four immersions per year, every cycle needed to fill roughly 250 seats, qualify attendees for a R$130K mentorship offer and maintain the perception of scarcity and exclusivity — even though the event was happening quarterly.
The digital infrastructure had to support multiple simultaneous campaigns across different stages: awareness for new audiences, retargeting for warm leads, city-specific outreach for regional activation and the qualification layer for the premium mentorship offer.
Every funnel had to be consistent in quality and positioning, while allowing the commercial team to segment leads, identify readiness and close at multiple price points — from the R$197 entry lecture all the way to the R$130K mentorship.
A repeatable revenue machine, not a one-time launch.
The funnel was structured around the same proven revenue ladder used in high-ticket event campaigns: a low-resistance entry point that attracted qualified business owners and progressively moved them toward higher commitment and higher investment.
A R$197 live lecture served as the first filter — separating curious people from business owners genuinely looking for growth. The live event then became the trust-building bridge toward the immersion offer. And the immersion itself, held in a premium venue in Alphaville, São Paulo, became the environment where the R$130K mentorship was presented to a fully qualified, high-intent audience.
Because the cycle repeated four times per year, the funnel was also engineered for audience rotation and continuous lead generation — not just conversion of an existing list.
Low-ticket live lecture used as the qualifying entry point and trust-building mechanism for new audiences
Premium 2-day in-person immersion in Alphaville, SP — sold out consistently across four annual editions
High-ticket mentorship offer presented to a fully qualified audience on the final day of each immersion
The R$197 lecture that started everything.
For each cycle, city-specific sales pages were built to drive paid traffic into low-ticket live lectures. These lectures were designed to attract business owners from all sectors — not just one niche — which required landing page copy and positioning that spoke broadly to growth, sales and company scaling without alienating any specific market.
The pre-checkout lead capture was a critical part of the flow. Every lead — whether they completed the purchase or not — was captured with name, phone and email, giving the commercial team a qualified list to work before and after each event.
Each campaign was tailored to the city, date and local business owner audience — with positioning broad enough to attract entrepreneurs from any sector.
Name, phone and email captured pre-payment — ensuring the commercial team had a full contact list regardless of purchase completion.
Post-purchase flow with a single clear next step: joining the VIP WhatsApp group for event logistics, reminders and pre-event engagement.
Pre-event engagement channel that kept attendees connected, informed and mentally committed before the live lecture experience.
Filling 250 premium seats — four times a year.
Parallel to the city lecture funnel, we built and maintained the digital infrastructure for the CDV immersion itself. At a ticket between R$8K and R$14K, the pages were not designed to send users directly to checkout — they were designed to qualify interest and route leads to the commercial team.
Two page versions were developed for each cycle, each with a different qualification form, allowing the commercial team to identify lead source, pricing familiarity and intent level before making contact.
Because the event repeated quarterly, pages were updated each cycle with new dates, new urgency layers and refined positioning — while maintaining the core structure that had already proven to convert.
Paid traffic → Immersion sales page → Access section → Qualification form → Lead routed directly to the commercial team for follow-up.
Paid traffic → Immersion page → Access section → Separate qualification form → Thank you page with option to schedule a free business diagnosis call with Darlan's team.
Each new immersion cycle received updated dates, new urgency hooks and seasonal positioning — built on the same page architecture that consistently sold out each edition.
Where 250 entrepreneurs became mentorship prospects.
Each CDV immersion was held over two days at a premium venue in Alphaville, São Paulo. With roughly 250 business owners per edition — from real estate to retail, from service businesses to tech — the room itself was the proof of Darlan's authority and the program's reach.
The event delivered dense content on sales, management, leadership, marketing and business equity. By the final day, the audience had experienced two full days of high-quality content, connected with other high-performing entrepreneurs and built genuine trust in Darlan's method.
The R$130K mentorship was pitched at this moment — to an audience that was already qualified, already committed and already convinced. The commercial team was present throughout the event, supporting interested participants and following up with leads who showed intent but didn't close on the spot.
Co-designing a system built to repeat.
For the Clube de Vendas, I worked as part of a two-designer team responsible for designing and structuring the complete digital funnel experience across four immersion cycles in one year. The scale of execution — multiple cities, two page versions per immersion, quarterly updates and parallel campaigns — required a structured design collaboration to maintain quality and consistency throughout.
My focus was on the digital experience layer: how pages were structured, how users moved through the flow, how forms were designed to capture and qualify leads and how each touchpoint connected to the commercial team's process. I worked closely with the strategy, copy and traffic teams to ensure the design served the campaign's goals at every stage.
- City-specific lecture sales pages — built and updated across multiple cities and cycles
- CDV immersion pages — two versions per cycle (with and without price)
- Lead capture form UX — pre-checkout and high-ticket qualification flows
- Thank you pages and post-purchase experience architecture
- Quarterly page updates — new dates, urgency layers and positioning refinements
- CTA flows, access sections and visual hierarchy for conversion
- Lead segmentation architecture through differentiated form structures
- Visual consistency across all funnel touchpoints across the full year
Four sold-out immersions. R$19M in revenue. One repeatable system.
In one year, the Clube de Vendas funnel system filled four premium in-person immersions with approximately 250 business owners each — generating a total of nearly R$19M in revenue across immersion tickets and high-ticket mentorship sales. The result came from a repeatable digital infrastructure designed to attract, qualify and convert at scale, cycle after cycle.
"Scale doesn't come from
doing more. It comes from building
a system that repeats with precision."
The Clube de Vendas case demonstrates what a well-engineered funnel system looks like when it has to perform not once, but four times a year — with a new audience, consistent quality and the same conversion results each cycle. The design work here was not about individual pages. It was about building an infrastructure that the commercial team could rely on every quarter to fill the room and close the mentorship.
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